About

Better Business Bureau is a partner dedicated to fostering an ethical community. Through resources and education from industry-leading experts, we cater to the needs of diverse businesses and entrepreneurs to help them grow ethically and build stronger, more trustworthy relationships with customers.

BBB Accreditation and Consumer Support

Earning BBB accreditation signifies a commitment to ethical business practices and trust. Accredited businesses uphold BBB’s 8 Standards for Trust, including honest advertising, privacy protection, transparency, and honoring promises. With over a century of experience, BBB is a reliable source for consumers to find reputable businesses.

Innovative Programming + Community Collaborations

Our mission is to advance marketplace trust by building better businesses. We offer a self-paced online incubator, affordable Kiva loans, and an intensive accelerator program in partnership with GoDaddy. Our Business and Community Center and ignite sparked by BBB coworking spaces serve as hubs for collaboration, fostering entrepreneurial growth.

Social Impact + BBB4Good Trustmark

We stand for what’s right and are guided by our mission to ethically contribute to social well-being and support those bringing value to our people, community and environment. Building upon BBB® Accreditation, earning the BBB4Good Trustmark verifies a business’ commitment to using its platform to create positive change in the community like donating proceeds, volunteering or protecting our environment, helping to make a better Arizona and beyond. To advance our impact, our 501 © 3 Foundation for Education and Entrepreneur Leadership (f.e.e.l.), provides provide businesses, students and underserved communities with the knowledge and resources needed to build an ethical community. 

Scholarships + Awards for Ethical Behavior

Trust is cultivated at many levels, and we are committed to recognizing future leaders with merit-writing high school student scholarships awarded for ethical actions in the community. By honoring businesses leading the way with our prestigious Torch Award for Ethics, we set the bar for how ethical operations can positively affect the community at large.