Fueling Fundraising Success: Making the Most of AZ Gives Day & Giving Tuesday (Cottonwood)

Description

In today’s tight funding environment, every dollar counts — and statewide/national giving days are proven opportunities to capture new donors, re-engage existing supporters, and strengthen year-round fundraising. 

This interactive training is designed specifically for Northern Arizona nonprofits and will be held in the Verde Valley. Together, we’ll dive into the tools, strategies, and proven practices that make AZ Gives Day and Giving Tuesday such powerful fundraising platforms — even for organizations with small teams or limited resources.

Participants will: 

• Learn from real case studies of rural Arizona organizations that have achieved remarkable fundraising results. 
• Understand the cost-saving benefits of leveraging year-round giving features. 
• Get a clear overview of both platforms, including key dates, timelines, and best practices. 
• Walk away with immediately applicable strategies and messaging tactics to strengthen donor engagement. 

We’ll also kick off the session with dedicated networking time to connect with peers across the sector. This is a chance to learn together, share ideas, and build collective energy as we prepare for two of the most important fundraising days of the year. 

Whether your nonprofit has participated before or you’re just getting started, this training will provide the insights and tools you need to maximize your success. 

Key Takeaways 

• How to design a campaign that fits your capacity and inspires donors on AZ Gives Day and Giving Tuesday. 
• Practical, ready-to-use strategies to engage donors before, during, and after the giving days. 
• Understanding of year-round platform features and how they save costs and build sustained giving.
• Clarity on timelines, key dates, and action steps to set your organization up for success. 
• Expanded peer connections through dedicated networking time at the start of the training.

Cost:

Members: $0

Prospective Members: $30

• *In many cases membership may be less the cost of a few workshops, and provide a lot more benefits to you and your organization, please contact Member Services for more information and potentially check out this event at no cost - membership@azimpactforgood.org.

Meet Our Speakers: 

Michael Morefield, AZ Impact for Good

Michael Morefield (BA, Political Science, University of Arizona) is the Marketing & Communications Director at AZ Impact for Good. He brings more than a decade of nonprofit marketing and fundraising experience, including serving as Director of Marketing & Communications at the Arizona Animal Welfare League. Michael has successfully led major campaigns across social, digital, and traditional media and is recognized statewide as an expert in promoting AZ Gives Day and helping organizations maximize their fundraising impact.

Jared Byrd, AZ Impact for Good

Jared Byrd is the Director of Programs & Learning for AZ Impact for Good with more than 10 years of experience in nonprofit event management and development. Jared has been on the team managing the internal launch, strategy, and operations for four Arizona Gives Days, and is the chief architect for Arizona Gives Day 2026.

Sponsored By: