Description

Raising millions of dollars each year is a challenge for any nonprofit fundraising professional. It is even more difficult when the organization’s donor database is not well-designed or utilized. This session will help leadership, finance, and fundraising professionals all understand how the gift record can inform fundraising strategies, reconcile with finance, and generate next year’s fundraising plan. Attendees will be given tactical tools and strategies that can be taken back to their organization to set up the gift record for fundraising success.

Key Takeaways:

• Understand what makes a successful database (beyond just good names and addresses) 
• Identify the primary codes/field on the gift record to help inform fundraising success and align with accounting 
• Demonstrate how last year’s quality donor-giving data is this year’s fundraising plan and goals (without much work)

Cost:

Members: $0

Prospective Members: $30

• *In many cases membership may be less the cost of a few workshops, and provide a lot more benefits to you and your organization, please contact Member Services for more information and potentially check out this event at no cost - membership@azimpactforgood.org.

Meet Our Speaker: Sasha Lewis, Moves Management Consulting, LLC

Sasha R. Lewis has had the privilege to work in the nonprofit fundraising sector in both back-of-house and front-line roles for 20 years. Early in her career, she specialized in helping nonprofit organizations focus on innovation through the donor data system. As data innovations became embedded in the culture of the organization, she helped colleagues use donor-centric data to achieve greater fundraising success to fulfill the organization’s mission. After spending a decade working behind the scenes, Sasha served as a fundraiser for social service and educational organizations in the Midwest before moving to Arizona where she worked with the Musical Instrument Museum and Arizona State University Foundation.  Over the years she found that donors, especially those that make principal philanthropic gifts, expect charitable organizations to demonstrate operational excellence so that more can be done to support the mission. To help organizations accomplish this, Sasha founded Moves Management Consulting to assist nonprofit organizations with CRM and fundraising needs. She holds an MPA in Nonprofit and Community Services Management from Park University and a CFRE (Certified Fund Raising Executive) from CFRE International, the global standard for the fundraising profession. She also serves on the Education Committee of the Association of Fundraising Professionals – Greater Arizona Chapter as well as a mentor in the AFP Mentoring Program.