Description

This session will provide an overview of best practices in communications, social media and PR and how to create compelling content. The focus will be on best communicating an organization’s day-to-day work to fulfill its mission, but also will focus on how to break bad news to audiences in an uncertain political and economic environment while using these challenges as an opportunity. 

Key takeaways: 

• Best practices in content creation for multiple platforms 
• How to segment audiences and craft specific messages 
• Maximizing the use of visuals in communications 
• Challenge/crisis communications and how to address change 
• Turning change into opportunity from a messaging standpoint Speaker 

Cost:

Members: $0

Prospective Members: $30

• In many cases membership may be less the cost of a few workshops, and provide a lot more benefits to you and your organization, please contact Member Services for more information and potentially check out this event at no cost - membership@azimpactforgood.org.

Meet Our Speaker: Tom Evans of Lumen Strategies

Tom Evans is a well-known veteran in public relations, marketing, advertising and public affairs in Arizona. Evans, who has almost three decades of experience in the Arizona marketplace in public relations, marketing and communications, serves the Lumen Strategies base of corporate and nonprofit clients as well as bolstering its creative and design capabilities.

He is a seasoned professional who has worked with hundreds of clients over the course of his career, ranging from small businesses to nonprofits to Fortune 500 companies. He previously served as Partner-Public Relations and Event Strategies at ON Advertising in Phoenix, where he oversaw the communications strategies for a broad spectrum of corporate and nonprofit clients. Before going to ON Advertising, Tom was Principal of his own consulting firm, Evans Communications, which served some of Arizona’s most high-profile public and private sector organizations. 

Tom’s diverse skill set ensures the firm can provide everything from copy writing to graphic design to web site development to video production services, as well as overseeing the creation of high-end creative events and communications tools — and his experience in branding and managing campaigns ensures that the right message is delivered to the appropriate audiences. Tom has also served as a faculty associate at the Arizona State University Walter Cronkite School of Journalism and Mass Communications.

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