Description

Generosity doesn’t end when Arizona Gives Day is over! The event can be a great kickoff to your other fundraising campaigns. In this final training, we’ll delve into strategies for retaining your Arizona Gives Day donors through smart stewardship and cultivation as well as data-informed strategies.

Highlights: 

• Metrics to pay attention to during Arizona Gives Day 
• The importance of celebrating your work and audience during Arizona Gives Day and afterwards 
• Post-giving day cultivation strategies to sustain your fundraising

This session will be hosted by GiveMN, a seasoned leader in giving day management and consulting. As the driving force behind their own successful giving day, GiveMN brings unparalleled expertise and insights to help you maximize your AZ Gives Day experience.

Meet our Speaker:

Courtney Backen, GiveMN

Courtney Backen (she/her) is the Senior Director of Community Impact at GiveMN, the host of one of the country's first and largest nonprofit giving days, Give to the Max Day (GTMD). As the GTMD project lead, she oversees giving day strategy development and implementation with a specialized focus on capacity building and training for nonprofits and schools. In 2024, Courtney completed the thirteenth giving day of her career and believes that giving days help to shine a light on all nonprofits and are opportunities for celebration and creativity in fundraising.